5 Tips to engage your customer through SMS Marketing

It has been surveyed that 98% of mobile users open their messages within seconds. Therefore, Sms marketing is the easiest and best advertising tool among all to get your customers engagement. There are few points which should be kept in mind while doing sms campaign to earn more and more engagement.  

1.  Send offers & Discounts: you can use sms to send latest offers, festive discount and updates to your customers. It is the best way to increase your customer engagement as offers or discounts terms always attract the buyers because Consumer is always waiting for offer codes, deals or discount coupons. For example; ”you can send sms to your buyer for hot deals on the occasion of Diwali festive season such as, Rs. 5,000 cash discount on the purchase of Rs. 30,000”
2. Address your customer personally: if you can display the customer's name personally in the massage, then the probability of customer engagement doubles because recipient feels familiar with the SMS when they see their name. The main thing is that it builds a strong customer relation and thus will lead to engagement.
3. Unique & exclusive sms: People get bored by receiving continuously same promotional sms and they do not pay attention to these spam messages. So, your sms should be exclusive it should not contain promotional terms like: buy, sell, etc. Your text should be informational or unique which attract customer’s attention.
4.  Be brief and focused: Your content should be focused on clear –cut information for the item you are offering to your customer. Message content should be to the point and consist of 160 characters. Do not divert your recipient with the messy content. Find out your targeted audience and have conversation with them directly.
5.  Build a community: Build a group of people with whom you can engage easily on regular basis. You can create facebook group related to your category on which you can discuss anything about your product or service.  For example, if your category is web designing then you can create groups on facebook, LinkedIn or can manage forum about web designing.

Selection of best and Bulk SMS Service provider is the most important decision for your business/product promotion.

Thank you for Reading!!!