How to Improve conversion rate through Bulk SMS Marketing?

Today the world of marketing is different. It no longer includes the basic marketing strategy that included print media and advertisements on the radio. Technology and marketing sector today go hand in hand. With development is technology, it was necessary to develop new marketing strategies so that the business reaches out to the masses. Some of these strategies include Local SEO services, Web Analytics and Pay Per Click.  One of such marketing techniques is Bulk SMS marketing.

What is Bulk SMS marketing?

Bulk SMS marketing is a marketing strategy that connects the businessman and its consumer close at only one click. It is the bridge between the customer and the business via SMS technology, which ultimately improves the conversion rate in eCommerce.

How to improve conversion rate through bulk SMS?

1. Time: Time plays a major role in Bulk SMS Marketing. You must remember to time you SMS correctly. It is a known fact that text messages are opened faster than emails. Analyse the time when your customers are most active to read your SMS. Even though that depends on the kind of business one has, but usually the customers prefer time between afternoon and evening and usually on weekends.

2. Make it easy for customers: The language of the SMS should be easy and to the point. Avoid using heavy words and long sentences. A customer would be interested in your business only if you have short messages to send. While sending coupons, make sure the website accepts coupons that are short and easy to remember. Nobody would like to go back to the text messages app, open up remember it and then apply it. For ex

ample, if you have 15% discount on apparels, don’t use coupons like APPARELS40007890, instead use coupons APPARELS15 or APPARELS150.

3. Link Your Promotions: There are situations in which the information cannot be contained in less than 160 characters. To ease out this scenario, it is best to link your promotional offers page to the message. This way, the terms and conditions and other necessary details can be sent along with the message without the hassle of the character limit.

So if you are looking for a way to improve your conversion rate, Bulk SMS Service should be the right solution for you. Apart from helping with the conversion rate, bulk SMS marketing is simple, cost-friendly, easy to use, hassle-free and easiest marketing strategy one could every use for ecommerce.