Top 10 Benefits of Bulk SMS Marketing
Bulk sms services are used by a large number of people in their advertising
campaign. There are a number of reasons due to which people prefer this mode of
marketing. Here are some of the benefits of a Bulk SMS marketing campaign.
Cost effectiveness: One of the most important things is that it is cost effective. Due to the affordability factor many people prefer it.
The Deliverability Factor: Within a few seconds
a SMS will reach your target audience's phone. So as you can see the fast
delivery of the SMS is one of the major benefits.
Flexibility: You can easily make this marketing
campaign a part of any other advertising or promotion campaign that you have.
It is also up to you whether you want to send a large number of sms's to the
entire list that you have or you want to send the sms just to few people. This
campaign gives you a lot of flexibility.
Better chances that the sms will be Read: There
is a better chance that the sms will be read by your target customer. When the
customer hears a buzz he will check his phone. The chances of an sms being
opened and read are better that of an email be opened and read.
No spam filter problems: Emails can get
delivered to the spam folder which will never be opened by the target audience
but that is not the case with sms campaign as there is no problem of the spam
folder.
Conversion rates: Since the chances of the sms
being read are better, obviously one can expect better conversion rates from a
bulk sms campaign as compared to some other marketing campaigns.
Short and sweet: Since there is a limit to the
characters that you can use it helps in keeping the messages short and to the
point.
Great way to go green: We all know very well
that it is important to abandon paper and go green. Bulk SMS Service is
surely one of the easiest ways to do it.
Tech savvy: It also sends a message to your
potential customers that you are tech savvy and prefer better advertising
methods like buld sms.
Huge marketing potential: It is important to
understand that bulk sms marketing has a huge marketing potential which one can
explore to get more leads.
These are some of the major benefits of this type of campaign.
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